When it comes to the look an d feel of this exquisite spirit, the devil is in the detail. Villon joined a wandering gang of thieves and was missing, presumed dead by 1463. Francois’s enigmatic story is the inspiration for the new spirit’s name, its image and its ethos. François Villon was one of the most original and important voices of the Middle Ages, who took his inspiration from the streets, taverns, and bordellos of Paris. The spirit is named for François Villon, a medieval poet who lived on the margins of Parisian society in the 1400’s. Villon wrote about love and sex, money trouble, dirty cops, lewd monks, “the thieving rich,” and the consolations of good food and wine. Luxuriously complex yet balanced, VILLON can be served neat, over ice, or as the foundation of the perfect cocktail. VILLON’S incredible array of aromas has been created to echo the changing seasons – toasted oak evokes winter, vanilla and spice represent autumn notes of orange blossom conjure spring, and summer is represented with delicate peach aromas. Created by time-tested, small-batch traditions VILLON is made from fine VSOP and XO Cognac, anexquisite blend of spirits distilled from French wheat and natural flavors. To mark the start of a new year, Sovereign Brands has launched VILLON – an alluring spirit hand-crafted in Merpins, France. The creators of Luc Belaire sparkling wine, Bumbu rums and McQueen and the Violet Fog gin launch an exquisite reimagining of the Cognac category.
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